Segmentation according to the stage of the purchase journey Buyer's Journey represents the path he takes in all moments of interaction with your brand starting even before the purchase of the product or service.
This theoretical model Job Function Email List begins with Awareness awareness of the brand the moment when the customer discovers it Consideration increasing interest in the brand when it is attracted and delighted Action making the purchase decision Recurrence evaluation of a possible future purchase.
The strategy that involves segmenting the market according to this shopping trip is excellent for or for managing situations in which the customer abandons the products in the basket. So if you have a customer who is in the early stages of their journey they are much more likely to need explanatory videos about products or educational content.